RFP-RC-06-039 - Marketing,Public Rel.,Creative Design&Dev. of Material /RCDPT

Summary of Specifications:
Proposers will be responsible for developing flexible and alternative solutions to enhance a wide variety of Public Transportation campaigns on an as needed basis for specialized programs which will include plans on how to best reach a variety of target audiences and/or geographic locations with creative solutions that achieve the intended goals for each program requested. Projects of this nature are generally funded through various transportation funding available to Rockland and may be limited in available funding and require specific timing. The scope of services being sought requires the successful proposer to be responsible for the development, preparation, placement of advertising and management of flexible solutions for various RCDPT media and public relations campaigns. Services required with input from the RCDPT, will include but not be limited to, providing consulting and/or management for multi-media public relations and marketing campaigns for RCDPT. 

The Mission of the Rockland County Department of Public Transportation (RCDPT) Marketing initiative is to promote TOR/TZx as the preferred mode of travel in Rockland County. 

The goals of the RCDPT marketing organization are to: A. Provide necessary and useful information to customers and potential customers to enable easier use and understanding of the TOR/TZX system. B. Develop and implement programs and initiatives that will encourage and increase use of TOR/TZX services, especially those that are underutilized. C. Promote a positive TOR/TZX image in the region. D. Promote the benefits of transit to users and non-users of the system. E. Successfully merchandise items that promote all of the above.