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Basic Information

Reference Number

0000405168

Issuing Organization

Oakland University

Owner Organization

Oakland University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

00266

Title

Brand Marketing Research

Source ID

PU.AC.USA.2447854.C14189676

Details

Location

United States, Michigan, Oakland County

Delivery Point

Oakland University Campus

Piggyback Contract

Description

Oakland University (OU) invites proposals from qualified firms specializing in market research, audience insights, and strategic brand positioning.
This RFP is intentionally focused on research, discovery, insight generation, and strategic brand positioning only.
Creative concept development, visual identity work, messaging execution, and campaign production will be solicited in a separate RFP informed by the results of this engagement.

Dates

Publication

11/20/2025 04:17 PM EST

Question Acceptance DeadlineA - Latest Addendum

12/15/2025 05:00 PM EST

Questions are submitted online

Closing DateA - Latest Addendum

12/15/2025 05:00 PM EST

Contact Information

Shonda Thomas

248-370-4016

Sthomas8@oakland.edu

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries

Additional Bidding Instructions

Submit Project cost on MITN and attach Detailed Propsal of offer.

Disclaimer Thank you for your interest in our bid opportunities and we welcome you to submit a response. Please be sure to review and comply with all specifications and requirements.