Request for Proposal (RFP): Wedding and Special Event Venue Marketing Services Issue Date: 08/12/2025 Submission Deadline: 09/09/2025
Introduction Gladwin County Recreational Area is seeking proposals from experienced marketing agencies to develop and execute a comprehensive marketing strategy that increases visibility, attracts new clients, and enhances the overall brand presence of our wedding venue. Our goal is to position Gladwin County Recreational Area as a premier wedding and special event destination in the County of Gladwin. About Us Provide a brief description of your venue, including:
• Welcome to the County of Gladwin Recreation Area, a charming rustic wedding venue for 200 guests where warmth, character, and authenticity come together to create unforgettable moments. Address 1365 Shaw Rd Gladwin, Mi 48624 nestled amidst nature’s beauty, our venue boasts cozy wooden beams, vintage accents, and a welcoming atmosphere that feels like home set within a 160-acre county park. At the heart of our space is a fully equipped inspired kitchen- perfect for crafting delicious, home-style cuisine that adds a personal touch to your celebration. Whether you’re planning an intimate gathering or a lively festivity, our venue offers relaxed yet elegant settings to celebrate your story. Scope of Work The selected agency will be responsible for:
1. Brand Development & Positioning o Create brand messaging o Creating a compelling value proposition
2. Digital Marketing o Website design or optimization o Search engine optimization (SEO) o Pay-per-click (PPC) advertising o Social media marketing (Facebook, Instagram, Pinterest, TikTok) o Content creation (blogs, videos, photo shoots)
3. Content & Creative Development o Photographic and video content production o Promotional materials (brochures, flyers, email templates)
4. Lead Generation & Conversion o Implementing booking funds o Email marketing campaigns o Analytics and reporting
5. Public Relations & Partnerships o Collaborations with wedding planners, vendors o Media outreach and press releases
6. Event & Promotional Campaigns o Hosting open house events o Special promotions and seasonal campaigns Proposal Requirements Interested agencies should include the following in their proposal: • Company overview and relevant experience • Case studies of similar projects • Proposed approach and methodology • Project timeline and milestones • Detailed budget and fee structure • References from past clients • Team bios and key personnel involved Evaluation Criteria Proposals will be evaluated based on: • Experience and proven success in wedding venue marketing • Creativity and strategic approach • Cost-effectiveness • Understanding of our brand and target market • Ability to meet deadlines
