The purpose of this Request for Proposal (RFP) is to solicit proposals for the University of Wyoming and the State of Wyoming to select a Wyoming-based craft beer partner with strong communication, branding, marketing, production, and distribution capabilities.
The proposal is to produce a co-branded craft product to tell the story (the history, pride and tradition) of the Bucking Horse and Rider (BH&R) and the University of Wyoming (UW). This RFP does contemplate both a branded craft beer featuring the BH&R and the state of Wyoming’s red, white and blue design as well as a UW craft beer in a brown and gold design that may feature the BH&R, Pistol Pete, or other UW marks. It is anticipated that State of Wyoming branded craft and the UW craft will be rolled out strategically at different times of the year (i.e., prior to football season for the UW craft and prior to summer tourism and rodeo season for the State of Wyoming craft).