Purpose:
The Town of Timnath requests Proposals from qualified Contractors for services to develop a brand to market Timnath to recruit and retain businesses, retailers, visitors, and residents across a diverse and inclusive variety of market segments.
Background:
The Town of Timnath is a welcoming, small community with beautiful parks, a quant downtown area and safe neighborhoods. The Town has experienced significant growth over the past 10 years. The Town is updating its comprehensive plan with the theme “Growing with Purpose”.
The Town looks to translate the Town brand that will look and feel engaging, assembling sub-brands for Departments and subsidiaries that unify the overall Town brand. The goals of this project are to provide:
Uniformity – The brand should convey a common message and image to audiences both within and outside of Timnath.
Community Identity/Pride – The brand should identify and promote what makes Timnath distinct and appealing.
Community and Economic Development Promotion – The brand must promote that Timnath is a great place to live, work, play, learn, and do business.
Endorsement – The brand must be authentic and resonate with citizens, businesses, employees, and community groups within Timnath.
Flexibility – The brand must be flexible to meet the needs of a variety of departments and municipal functions within Timnath within the overall brand. It must also be adaptable enough to grow and evolve with any changes in the market.
Diversity – The brand must represent the diverse group of citizens, neighborhoods, and community groups across Timnath. It should easily and holistically identify how the overall brand will help tell the story of the entire area to different audiences.
See Town Branding RFP Attachment for full specifications and requirements.