AHEC-22921-R - Refreshed Brand Positioning and Full-Service Advertising Agency for MSU Denver

Metropolitan State University of Denver (MSU Denver) is seeking to contract with a full-service advertising agency to assist in the creation of a refreshed brand platform, development of a statewide advertising campaign, including concepting and asset development in both English and Spanish, as well as media planning, buying, and placement services to support the campaign. MSU Denver expects the selected contractor to share in-depth reporting on the performance of media placements, have the ability to quickly adjust based on results, and to hold regularly scheduled meetings. MSU Denver expects that the selected contractor will be able to start work immediately upon selection to launch the campaign this Fall 2022.