Specifications include, but are not limited to: Gillette and Campbell County are interested in retaining a firm or set of firms that will design, develop, and implement a strategic advertising and public relations campaign that, in collaboration with Gillette and Campbell County, will: i. Incorporate the Carbon Valley Blueprint, (to be completed fall 2019 by Lone Tree Academics, LLC), promote local awareness of outreach efforts to develop a base of local advocates for Carbon Valley as a destination for companies working on advanced carbon product development and CCUS. ii. Identify target advanced carbon research organizations regionally, nationally and internationally for marketing and public relations outreach. iii. Increase profile/brand awareness to position Carbon Valley as a prime location for relocation and expansion in key target industries.