Specifications include, but are not limited to: generally qualified proposers skilled in the practice of public relations, strategic communications, public engagement, media relations, preparation of publicity and the development of promotional programs and materials designed to improve public awareness of City services, programs, activities, plans, and projects. Specific qualities of qualified Proposers could include demonstrable experience providing effective governmental public relations services: resident and stakeholder engagement campaigns focused on municipal operations, initiatives, conditions, challenges, and matters of public policy; strategic communication with regional and State decision makers concerning the needs of Laramie s residents and the future of the community; and, ability to read and understand local and regional public sentiment and respond with appropriate content, placed strategically within appropriate platforms (print, digital, social media, etc.) to reach the widest possible audience.
