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Milwaukee Recreation Marketing Plan

Publication Date
12/03/2018 11:04 AM EST
Closing Date
01/04/2019 11:00 AM EST
Issuing Organization
Milwaukee City School District
Solicitation Number

Specifications include, but are not limited to: The Student Engagement program seeks to maximize Contractor involvement in career education and employment opportunities for students. Student Engagement has two separate components: (1) career education activities that directly involve MPS students; and (2) paid student employment hours that provide one or more MPS students with an actual, meaningful employment experience. To meet student employment hours, the Contractor-employed students must be MPS students, registered through MPS’s Office of Contract Compliance Services. Once hired by the Contractor, students will be paid, at a minimum, the current Living Wage Rate as identified by the City of Milwaukee Ordinance 310-13. Under no circumstances will students work under conditions that would be considered a hazardous work environment. Career Education activities include, but are not limited to, the following: (1) Classroom presentations at MPS project sites or various contractor career-specific activities. (2) Full classroom or small group tours of office environments. If a contractor is going to provide this type of activity, all required permission slips/arrangements must be made with the school by following normal field trip procedures. (3) Classroom skill development project activities in conjunction with teacher lesson plans such as math, science, reading, writing, etc. (4) Other CCS-approved contractor provided options. Student Employment participation includes, but is not limited to, the following options: (1) Employment placement within prime contractor’s establishment. (2) Student summer employment placement. (3) Student after-school and weekend placement, where appropriate. (4) Alternative placement. (An alternative placement arrangement is an available option for contractors with documented age restrictions or capacity and location limitations.) (5) Other CCS-approved provided options. The selected vendor will meet the following deliverables to develop a Strategic Marketing Plan. Throughout the process, the vendor will meet with department staff, review existing program data, complete independent research as necessary, and maintain close communication with Milwaukee Recreation’s marketing team to answer questions, identify key insights, provide regular progress updates, and request feedback to ensure the creation of a functional plan. • Conduct an in-person kick-off meeting between Contractor and Department staff that aims to confirm project goals, objectives, scope, schedule, and expectations. This meeting will include a focus group session for staff input and will result in the establishment of a communications plan (between Contractor and Department). • Hold progress meetings/conference calls with the Department marketing team as often as necessary but no less than once per month until the final plan is approved by the Department Director. Conduct in-person meetings, as needed. • Conduct a data and literature review of pertinent Department documents and information, as well as independent research (as necessary), to gain a thorough understanding of the Department’s operating environment and future plans. Documents/data reviewed should include pertinent CAPRA Standards, the Department’s most recent Strategic Plan, the 2018 MPS Recreation Needs Assessment (completed in August 2018), results from the Master Planning Community Input sessions (completed in June 2018), and data provided by Department regarding program participation and participant feedback. • Compile a comprehensive Strategic Marketing Plan that follows the general format of the Austin Parks and Recreation Marketing Plan (https://goo.gl/K4hiKS) and includes (at a minimum): I. Executive Summary II. Introduction a. Agency Description b. Mission, Vision, and Values

http://mps.milwaukee.k12.wi.us/en/District/Vendors-Contractors/Vendors/Bids-RFPs.htm (opens in a new window)

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