Specifications include, but are not limited to: Develop an award-winning, visual and auditory holiday lighting exhibit and event (show) that encompasses the sights, sounds, and facilities of the Henry Vilas Zoo. This one-of-a-kind show should engage the Dane County community to celebrate the most wonderful time of the year at the County’s wonderful zoo. The event begins the day around Thanksgiving and runs Thursday-Sundays from 5:30pm – 9pm through December. Exact dates change each year with the calendar and will be presented to the vendor by August 1 of each year. Refreshments shall be served by the Zoo’s concession vendor, Centerplate. The vendor should execute all creative aspects related to developing a robust creative execution of lights and sound that promotes, extenuates, and promotes the important brand of the Henry Vilas Zoo. The show should incorporate messaging and creative deployments that provide a storytelling experience that is functional, visually appealing, and drives word of mouth marketing engagement as well as re-visits by attendees.