Specifications include, but are not limited to: The Contractor shall provide services to the Wisconsin Department of Tourism to design, develop, and provide ongoing maintenance, digital marketing and hosting services for all Department owned consumer and business-to-business websites that serve the traveling public and the tourism industry. The Contractor shall provide these services and ensure brand, marketing and strategic business integration at all levels. The Department relies on its web sites to provide consumers and tourism industry partners with tools and information designed to drive traveler spending, such as: - Tools to facilitate engagement and travel planning - Variety of visual and written content designed to inform, inspire and impact users travel decisions - Support of consumers and industry partners ability to subscribe to e-communications - Order and/or download information and/or publications online - Conduit to digital marketing via e-newsletters, social media and mobile applications - Create and save actionable data
