The selected firm shall develop an overall strategy for advertising and promoting public transit services in the Fox Cities market. In general, this will include, but is not limited to planning, conceptualizing, producing, implementing, evaluating, and analyzing public relations and marketing solutions. Specific required items/tasks include, but are not limited to the following: Create and maintain public relations efforts. Manage public relations, press releases and interview scheduling. Ability to provide media prep and coaching to Valley Transit staff in advance of media interviews. The selected firm’s staff must be available during interviews or onsite, if needed. Implement brand communication strategy. Maintain crisis communication plan, including regular updates. Social media management (see section below). Selected firm must have local and regional media relationships. Promotion of Valley Transit’s rider applications and website. Valley Transit also prefers firms with the following capabilities. Production of creative, copy writing and media placement according to established brand guidelines. This includes graphic design/creative capabilities. Any print materials must be provided to Valley Transit in print-ready format. Development of high quality, economical production options for printing and marketing materials and items related to this contract. Website design revisions and additions utilizing WordPress
