Specifications include, but are not limited to: An Instructional Designer or Educational Technologist may: a. Work with faculty and staff to identify what students need to learn b. Work with faculty and staff to develop measurable course, module and topic objectives/goals ensuring objectives align and content support those objectives c. Develop an instructional design plan (e.g., word document, story boards, and project plan) d. Develop, revise and rewrite content to shape it for learning needs e. Develop and structure content and activities for student learning in course management system. f. Create media to support learning (e.g., various multimedia visual aids, animations, simulations, or audio presentations for online learning) g. Develop assessments (benchmarks, formative, summative, iterative) In some instances, the project need will include a development group. A development group includes graphic designers, web programmers and project management. Often, an Instructional Designer and a development group must come together and to work collaboratively. A development resource executes the design concepts produced by the collaboration. An Instructional Designer could be used to execute the design concepts, depending on the skill set required.