Specifications include, but are not limited to: Provide Non-Ambulatory Paratransit Services. The selected firm’s shall develop an overall strategy for advertising and promoting public transit services in the Oshkosh market. In general, this will include, but is not limited to planning, conceptualizing, producing, implementing, evaluating, and analyzing marketing and public relations solutions. Specific items/tasks include, but are not limited to the following: Create and maintain monthly and annual marketing plan Implement brand communication strategy Production of all creative, copy writing and media placement. The selected firm must have extensive graphic design/creative capabilities. Social media management (see section below) Manage public relations, press releases and interview scheduling with the collaboration of Oshkosh Media Services as needed. Ability to provide media prep and coaching to GO Transit staff in advance of media interviews. The selected firm’s staff must be available during interview or onsite, if needed. Selected firm must have local and regional media relationships. Promotion of GO Transit’s rider app and website Development of high quality, economical production options for printing and marketing materials and items related to this contract
