Specifications include, but are not limited to: The objective of this solicitation is to contract with a sales partner to jointly develop an online advertising program on State Parks websites and to sell advertising space to local Washington businesses and regional/national advertisers. State Parks is seeking proposals from firms with technical and marketing resources, prior experience and contacts to solicit advertisements on behalf of State Parks for placement on its websites. Types of digital advertising may include banner advertising, sponsorships, business listings, or other forms of website advertising. The selected Contractor will provide consultation to State Parks on ways to maximize revenues, reach and advertising potential of each Web page. The Contractor will work in collaboration with PARKS to develop the online advertising program by recommending advertising rates, guidelines, policy and procedures. In addition, the Contractor will provide mentoring on technical design and implementation of advertisements on State Parks websites including knowledge transfer of web advertising best practices.