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Kirkland Green Trip Program


Location
Washington
Publication Date
06/10/2019 10:42 AM EDT
Closing Date
06/21/2019 08:00 PM EDT
Issuing Organization
City of Kirkland
Solicitation Number
Description

Specifications include, but are not limited to: goals • Develop program goals as well as implementation strategies and performance measure. Come up with basic and advanced strategies for various stakeholders and potential market areas. • Develop creative plan and innovative incentive programs and communication strategies • Identify major target markets based on employers, businesses and high-density residential areas in accordance with CTR/TMP efforts from King County Metro in Kirkland • Create and maintain strong collaboration with committed local partners • Thorough analysis of existing and potential opportunities to manage transportation demand B: Develop Marketing and outreach detailed goals based on targeted groups in consultation with City staff • Design and development of comprehensive and highly visible marketing campaign including commute alternative marketing materials, newsletters, informational packets, establishment and web-based commute alternative tools. • Stablish an education, marketing, and promotional campaigns • Develop innovative implementation strategies and plans to mitigate outreach barriers for various targeted groups (i.e. residents and employees) • Identify the most cost-effective types of incentive programs

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