Specifications include, but are not limited to: The AGENCY is seeking a digital advertising and/or marketing contractor or agency to: Strengthen the competitive position of Bates Technical College relative to the other colleges with whom the college competes for prospective students. Increase enrollment, including from diverse communities, and increase awareness of the college’s offerings. Support recruitment and retention efforts and build community awareness perception affinity. Professional Services (will include the following but are not limited to): Strategy, market research, and analysis Advertising: conception, planning, design, development, production, and evaluation Media buying, placement, and monitoring/ tracking, and digital campaign management services The AGENCY primarily focuses on advertising fall, winter, spring, and summer registration. Target markets