Specifications include, but are not limited to: DSHS is seeking a contractor who will collaborate with the SNAP-Ed Program to develop a brand, conduct market research, and write key messages and content consistent with federal SNAP-Ed Program Guidance and corresponding regulations. The contractor be responsible for generating and sharing content across key media platforms (to be determined based on market research) using audience segmentation. The contractor will also provide professional consultation and technical support to DSHS and its other SNAP-Ed stakeholders. The contractor will be expected to conduct purposeful intervies and surveys with SNAP eligible individuals to inform the development and implementation of the social marketing campaign throughout its entirety. The campaign should reach SNAP-eligible audiences using a comprehensive approach that will include multiple media channels such as: • Mass media (e.g., television, radio, newspapers, billboards, and other outdoor advertising) • Social media (e.g., social networks, blogs, and user-generated content) • Earned media (e.g., public service announcements, letters to the editor, opinion editorials, and press conferences) • Peer-to-peer popular opinion leaders (e.g., youth or parent ambassadors), local champions, celebrity spokespersons, and faith leaders) • Promotional media (e.g., point-of-purchase promppts, videos, Web sites, newsletters, posters, kiosks, brochures, and educational incentive items)
