Specifications include, but are not limited to: The objective of this project is to inform educators of the website and inspire them to urgestudents and their families to use it. The ultimate objective is to raise awareness of Ready,Set, Grad as an integral tool for students to prepare for and succeed in college.The scope of work should include all the elements necessary to inform educators and givethem the tools to inform their students and students families. The scope of work includes,but is not limited to, developing and implementing a marketing campaign to:- Reach all middle and high school educators in Washington State. Provide educators with materials to help students and families use the website toprepare for college.- Inspire educators to share these materials with students and families.- Provide ad campaigns via social marketing channels and search engines for Ready, Set,Grad, allowing the AGENCY to continue to use these campaigns going forward.- Secure air time for two public service announcements produced by the AGENCY undera separate contract.- Provide metrics to measure outcomes of the marketing campaign, awareness of the site,and awareness of college readiness and financial aid available in Washington.
