• Summarize PBIA history, challenges, and funding structure • Conduct downtown stakeholder engagement events and gather feedback (interviews, focus groups, surveys, etc.) • Evaluate the PBIA to address the following elements: Structure of the program, role of the advisory board, new rate structure, methods for identification and tracking of ratepayers, fee collection processes, and administration and management • Provide actionable recommendations that align with downtown business needs, Olympia’s size, administrative capacity, and economic development priorities • Assess the PBIA’s public perception and identify opportunities to strengthen trust and engagement within the downtown business community, including consideration of the Advisory Board’s name, visibility, and overall representation • Deliver a final report and roadmap for implementation
