Specifications include, but are not limited to: The Awarded Consultant will develop, implement, measure and maintain Transit pre-approved marketing campaigns, promotions, programs and materials for Transit stakeholder groups including, but not limited to current and potential customers, commuters, students, seniors, and the general public. Examples of specific duties may include, but are not limited to, the following: Develop and/or support targeted ridership and employment campaigns and specific market promotions. This may include strategic development, research, and implementation assistance. Redesign service brochures, and collateral materials in both printed and electronic formats. Produce and update customer information including transit center signage and on-street bus stop information and kiosk displays. Create vehicle graphic design for paint and/or vinyl “Supergraphic” applications for buses, vans and other fleet vehicles. Develop materials for and support student and commuter programs. Develop advertisements for digital, audio, and print media. Produce and/or provide graphics for campaigns and other projects. Develop materials for transit fairs and community events.
