Specifications include, but are not limited to: The Department requires a firm to provide immediate on demand access to the services of a full-service advertising and/or Public Relations firm to handle the creative design and production of all types of traditional and electronic marketing and advertising materials and the placement of these materials in the most relevant, cost-effective media to reach the intended audiences. The contract will be on an as-needed basis when funding for this type of outreach is available. This firm should have expert in-house resources and/or reliable subcontractor relationships for all campaign planning and management, message/creative development, research and media purchasing. The objectives of this contract are to: Survey and benchmark Washingtonians’ general awareness to both employers and employees, of the benefits available through the program; Develop a product logo and program brand identity; and Create and launch a statewide outreach campaign. In support of the Department’s communications work, the Department seeks a qualified firm capable of providing the following services including, but not limited to: Statewide brand and program awareness surveys Ongoing focus groups, surveys and/or other customer research as needed News media outreach and public relations graphic design Create public outreach program campaigns Purchased and social media planning and placement
