Specific responsibilities may include, but are not limited to: A. Management of all paid media placements to support the brand campaign given specific plan parameters related to budget, timeframe, geographic considerations, and target audiences; B. Development and tracking of KPIs through a real-time dashboard allowing for easy access to results; C. Research-driven decision making, guidance and recommendations for paid, owned, and earned media channels that align to the goals of the brand marketing strategy; D. Creative production to fulfill the campaign, as needed; E. Ongoing public relations and reputation management support, including developing targeted media lists, managing communications with media, drafting pitches and responses, assisting in the coordination of interviews, crisis communications, and issues management.