The Contractor shall develop a multi-platform, integrated outreach and advertising campaign that educates Washingtonians about the integrity of Washington’s vote-by-mail system and broader elections infrastructure. This effort will include: - Designing and executing a statewide advertising campaign, featuring graphics, PSAs, animated videos, and media placements across various platforms; - Expanding the existing library of creative assets — including animations, illustrations, and character-driven content that build on the established Mark the Ballot identity; - Creating a public-facing outreach toolkit that includes ready-to-use assets and messaging guidance for use by county elections offices, civic partners, educators, and other stakeholders.
