Specifications include, but are not limited to: The CONTRACTOR will provide services and staff, and otherwise do all things necessary for or incidental to the performance of work, as set forth below: - Meet with the GET marketing team prior to the start of the project to discuss goals for the upcoming enrollment year. Meeting expected to be approx. one hour in Olympia. Additional consultations via phone and email as needed to facilitate project. - Develop an overarching campaign concept that can be translated into print, television, radio advertising and graphics for the home page of GETs website www.get.wa.gov. At least three draft concept ideas will need to be presented to GET by July 10 the final concept will need to be approved by GET by July 18. - Based on the approved concept, write copy for one :60 second radio ad, script/storyboard for one :30 second television ad, and copy for one quarter page print ad by July 24. - Finalize print concept (photo as needed) for print collateral and make available to GET graphic designer by August 19, 2013. - Working with a production firm based in the greater Puget Sound area, design, direct and supervise production of the approved television and radio commercials by September 6, 2013. Provide an additional :20 second public radio/television version of the GET ads, plus two shorter :10 second and :15 second versions (developed through video editing and voiceovers) that are needed to fulfill final requirements of the media buy. All radio and television commercials need to be ready for broadcast by October 11, 2013.
