Fully Developed Brand • Full-color logo in vector, JPEG, and PNG formats • Icon that can be used with the full logo or as a standalone mark • Horizontal and vertical logo formats • Logo options in white, black, and full color (or other approved brand colors), provided in vector, JPEG, and PNG formats • Color scheme, with options for possibly retaining one or two existing colors; full palette with primary and secondary options • Three to five final design concepts, with the top two or three prepared for community voting • Fonts and typography (professional document fonts and complementary families for marketing materials) • Tagline(s) • Brand Story • Graphic elements/icons • Comprehensive brand guidelines • Design mockups and cost estimates for bus stop signs, stop ID signs, and other signage • Design mockups, cost estimates, and implementation plan for rebranding all vehicle types (fixedroute, Dial-A-Ride, route-deviated, vanpool, staff vehicles)
