Specifications include, but are not limited to: Radford University is seeking an extension of the professional branding, creative, and marketing team housed within the Office of University Relations to develop a comprehensive annual media and marketing plan utilizing traditional, digital, and emerging engagement and messaging platforms. The plan, which should employ best practices and a strategic approach, will need to be executed and tracked on behalf of the University by directly facilitating all marketing and media placement and trafficking as outlined in the final approved plan. The University is also seeking access to detailed analytics in the form of comprehensive and reoccurring reports, thereby providing an overview of strategy effectiveness with the ability to modify the approaches and deliveries based on actionable and measurable outcomes.