Specifications include, but are not limited to: This would entail modifying and/or setting up online profiles on social media such as Facebook, LinkedIn, Google Business, and numerous job services boards; all of which will help cast their search to a much wider audience than currently is in place. ; Edit and write for the platforms and profiles to be SEO rich with key words and phrases. Work with website person to tweak website content pertaining to HR and job openings to help improve website performance in search engine searches and results. Understand and good working knowledge of SEO/SEM, A/B testing, and analytics and reporting. Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.