Specifications include, but are not limited to: 1. Email – The ability to send targeted emails to a list of customers2. Data Analytics – Data analytics that allows for automated reporting, and the ability to accurately monitor and measure pre-determined goals3. Texting - The ability to send targeted texts to a list of customers4. Social Media - The proposed solution must provide the ability to manage social media outlets through the CRM instance. 5. Payments - The functionality to accept online payments and record those payments as a part of the customer’s record6. Mobile Device Access - The functionality to access and record data on mobile devices7. Relationships - The functionality to capture and note relationships between the colleges and the customers 8. Business Intelligence and Reporting - BI features that can accurately monitor and measure pre-determined goals9. Auditing Trail Capabilities - Must be able to assign tickets/cases, see the trail from open to closeand to whom the ticket has been assigned, with reporting on life-cycle and full audit trail10.Workflow/Approval Flows - Must have the ability to create and manage multiple workflow rules for various work streams and based on various criteria