Specifications include, but are not limited to: 3.1 Contractor will support AlexRenew’s overall communications and outreach strategy. Contractor will provide a review of our existing brand identity and assets, and any recommendations for updates. 3.2 Contractor will provide high-quality design, production, and printing services for collateral materials. 3.3 Contractor will conduct research into and execute core messaging, audience-specific messaging and a related story for AlexRenew. Research will include a thorough review of our existing online and print materials and our brand book and brand architecture, interviews with select stakeholders and staff, and any necessary exercises to inform the development of effective, high-impact and easily understood messaging.