The successful Offeror shall operate the William & Mary Spirit Shop and Bookstore in accordance with the requirements, terms, specifications, conditions, and provisions contained in an agreement (contract) as negotiated between the parties. The Offeror shall provide William & Mary with the services usually expected of a top- quality University Store. William & Mary is committed to forming a partnership with an Offeror who understands the University’s desire to be a fully engaged partner by providing approval, recommendations, and feedback on the products and services provided by the Offeror. The Offeror must demonstrate an outstanding level of service and performance, and have sufficient resources, financial stability, and experience to operate the William & Mary Spirit Shop and Bookstore, the William & Mary Spirit Shop and Bookstore eCommerce site, William & Mary Athletics in-venue locations, and William & Mary Athletics eCommerce site. It is essential that the requested services be of the highest quality possible and that the program be managed with maximum sensitivity to the needs and concerns of William & Mary students, faculty, staff, alumni, fans, community members, and guests. The Contractor will be a valued partner and involved with all outreach and campus/community engagement