Specifications include, but are not limited to: The Office of Communications and Marketing seeks a strategic partnership with a contractor that will provide strategic communications and marketing services related to George Mason University s website. Specifically, Mason seeks a comprehensive assessment and analysis of the Mason website and then provide suggestions for moving forward to redesign and redevelop the site. The result of the assessment should detail primary audiences, strengths and weaknesses, and general analytics of the site. The assessment will serve as the basis for the redesign and development of the entire Mason site, reflecting best practices in website design, information architecture, navigation, and branding.
