Specifications include, but are not limited to: Our new website will need: An easy-to-use content management system (CMS) Mobile device friendly Intuitive navigation Clean and focused design Content distribution and requestor identification mechanism for calls to action [xx] pages; [xx] products (if applicable) All applicable content (TBD) imported from current site. As needed, content generation and copywriting suitable for web publication. Optimized with SEO best practices Clear path to conversion/lead generation A blog Overhaul of current events calendar (functional and easier to view and update than current) and/or linkage to IBM Connection Cloud. Integration of new ecommerce format interface or outside source (like Eventbrite) for streamlining online registration to benefit external user and internal handling of registrations and payment Social media integration (share buttons, follow buttons, etc.) Email update sign-up form Contact Form
