The selected vendor shall provide comprehensive rebranding services for Richard Bland College Primary Brand and Athletics Brand, including but not limited to the following: 1. Client Consultation o Engage in ongoing consultation with Richard Bland College stakeholders throughout all phases of the agency's work progress. 2. Brand Audit & Research o Conduct a thorough audit of existing brand assets across academic and athletic departments. 3. Conceptual Platform Development o Research and present multiple conceptual platforms that reflect the institution's values and vision. 4. Logo Exploration and Design o Execute an exploratory process to develop a new institutional logo that is dynamic, motivational, inspirational, aspirational, and authentic. 5. Typography Design o Design custom typography and font systems that ensure consistency across all campus divisions.
