Specifications include, but are not limited to: NWCSB is most interested in vendors that provide a wide range of mediums for advertising so that the messages can reach the highest possible percentage of the population in the service area. 4.1.1 Digital Marketing • Provide multi-media marketing and advertising strategy, including channel strategy as well as key performance indicators and measurement plans to support media and creative initiatives; • Provide a variety of channels for target populations and evaluate engagement with websites/links to additional information including but not limited to local TV, Dish/Satellite TV, Streaming Services, etc.); • Execute Strategic and tactical digital media advertising buys on a variety of social media platforms (e.g. X(Twitter), Facebook, Instagram and/or search engine marketing and/or other new and innovative platforms (for example, Gas pump TV); • Work with Prevention and Wellness staff to develop a tactical media plan and timeline to create effective reach and engagement among target audiences in diverse markets; • Develop a strategy for measuring the effectiveness of various campaigns and marketing strategies and methods to inform future decisions.