. Public Relations, Marketing, and Social Media Management Requirements. The EDA is seeking a partner(s) to assist with public relations, marketing, and social media management to position Henrico with international, domestic, and local decision makers as the premier location to conduct business and reside. The Successful Offeror(s) shall demonstrate experience providing public relations, marketing, and social media management services. Experience working with clients in the economic development space is preferred. The Successful Offeror(s), shall seek to increase brand awareness and visibility; strengthen public relations efforts; manage and grow social media presence; enhance audience engagement; and measure and analyze marketing performance by providing the following services: 1. Public Relations. a. Develop and manage a strategic public relations plan. b. Distribute content via various methods to include, but not limited to: 1. Press Releases/Media Kits 2. Digital and print ads 3. Newsletters/Blogs 4. Editorials 5. Video 6. Website 7. Email...
