Specifications include, but are not limited to:The scope of this project is to develop a comprehensive marketing and public relations campaign for 2016. These services include: Media Planning and Placement – The development of a traditional and digital media plan and the implementation of said plan once approved. Programmatic buying, retargeting and remarketing, a managed and optimized PPC campaign, and performance reporting are required components of the digital plan. Graphic Design – The design of print ads in multiple sizes, brochures, annual report, digital banners and rich media banners, and other projects as needed. In addition, there may be instances where Tourism needs the development of a logo for a special event or a specific brochure. Social Media Strategy – Developing annual social media strategy and calendar for Tourism. Working in tandem with Tourism to implement the plan. Current platforms include facebook.com/lexingtonva, twitter.com/lexingtonva, instagram.com/visitlexingtonva and tripadvisor.com/Tourism-g57896-Lexington_Virginia-Vacations.html.
