Specifications include, but are not limited to: Contractor shall perform services to the highest standards in the marketing industry, delivering innovative, clever, creative development and graphic design. The scope of marketing services will include, but not be limited to the following: a. Original solutions for the marketing of Hampton and its tourism/arts partners. HCVB’s mission is to increase room night sales in Hampton hotels and increase visitation to our retail, dining and attraction venues, thus producing revenue for the City of Hampton through the generation of tax dollars. The mission of HCHAC is to produce cultural and performing arts programming that enhances the quality of life for residents and visitors in Hampton. Intelligent graphic design and provision of creative work designed to specifications for print, digital, billboard and broadcast placements are necessary. The level of creativity and quality of work are priority considerations. b. Selected Vendor will collaborate with HCVB and HCHAC to begin strategizing of the media plan in June for third and fourth quarter 2023 and first and second quarter 2024. In future years, advertisement/media planning for the following fiscal year will begin in February each year thereafter for duration of contract term; confirm plan in early spring, confirm advertising budget by April/May; place media plan for the following fiscal year on a quarterly basis, beginning May. As advertising strategy is developed, attention must focus on the following calendar year’s spring/summer season as priority.
