Specifications include, but are not limited to: Marketing Initiatives Manage and expand marketing activities for the programs DRPT operates, including but not limited to Virginia Breeze Bus Lines, Discover Transit, ConnectingVA, DRPT Connects Businesses, DRPT Connects Commuters (f/k/a Rideshare Month), and Bike Month. Activities may include the following: ▪ Campaign development ▪ Marketing and media planning ▪ Public relations, outreach, and marketing support ▪ Creation and production of marketing collateral ▪ Brand development and management ▪ Development of partnerships, sponsorships, and co-branding/cross-branding opportunities ▪ Recommend and provide support services, including creative development, for email and web-based marketing ▪ Development and implementation of educational strategies ▪ Maintenance of the ConnectingVA, Virginia Breeze, and DRPT websites ▪ Development and procurement of collateral materials, including digital collateral ▪ Event planning ▪ Ongoing evaluation and analysis on effectiveness of marketing activities Communication Initiatives Implement communication strategies to increase the public’s awareness of the agency and its projects. Activities may include the following: ▪ Identify and profile stakeholders and target audiences ▪ Advertising, including on social media and digital networks such as Facebook, twitter, Linkedin, YouTube, and Instagram ▪ Creative Development and Branding ▪ Community and Public Relations Programs ▪ Public and Stakeholder Involvement/Outreach Programs ▪ Sales Promotion and Special Event Activities ▪ Target Market/Community Outreach Programs ▪ Training/Technical Assistance Programs ▪ Website Content Design and Development ▪ Research, Planning, and Development Activities Promotional Items and Display Materials Development and Production • Provide DRPT with the ability to produce a full range of promotional items, to include DRPT logo items for internal and external audiences • Provide access to catalogues of items to choose from and manage the production process from the development of proofs to the delivery of materials • Provide access to general graphic design and multimedia services to develop DRPT maps, videos, posters, exhibit booth panels, signs, and other display materials • Provide access to printing services to produce DRPT display materials in a variety of formats and materials including, but not limited to, magnetic display panels, foam core posters, transparencies and vinyl materials • Provide DRPT with the ability to acquire displays and display furnishings such as tabletop displays and modular booths, in addition to display pedestals, information desks, easels and other relevant display equipment Miscellaneous • Provide access to a full range of media training, public speaking and/or communications training services for DRPT staff to include topics that focus on developing effective communication and presentation skills • Assist the agency with any crisis communications • Provide communications and marketing assistance and training to the agency’s public transportation and commuter service partners
