Specifications include, but are not limited to: Design and develop new logos and brand identity systems for associated and sub-brands of VEDP. Maintain all graphic standards and visual identity of VEDP to maintain consistency in advertising and external communications. This includes the maintenance and upkeep of comprehensive brand and writing standards manual(s). Analyze the marketing and advertising needs of VEDP. Develop and manage an overall, integrated marketing strategy and plan. Place and coordinate tracking research to evaluate Virginia’s success in changing perceptions and raising awareness about the State as a place to do business. Place and coordinate/conduct additional research, including quantitative and qualitative studies, to suggest refinement to strategies, campaigns or creative executions. Concept national and international print, online and/or broadcast ad campaign(s) based on research and analysis. Perform campaign production services including but not limited to: creative concept, graphic design, photography, proofreading, copywriting, shooting and editing. Design and develop identity materials and routine collateral including letterhead, business cards, pocket folders, one-pagers, PPT templates, invitations, programs, industry brochures, brand signage and other standard materials. This includes art and creative direction, graphic design, copywriting, proofing as well as edits to and re-sizing of approved advertising concepts to meet paid media specifications. Develop innovative direct mail programs and pieces to target c-level executives and/or site selectors and target influencers. Develop strategic approach to select trade show opportunities including fulfillment of sponsor benefits, booth and/or collateral design. Develop strategic approach to select event opportunities including conferences, site visits and receptions. Design, develop and execute projects not specified including but not limited to magazines, newsletters, post cards, posters, signage, vehicle wraps, and other promotional materials and efforts. Coordinate with Contractors selected for other components to form an integrated, strategic suite of marketing and communications materials.
