A. Content Development & Management • Serves proactively as a subject matter expert in all matters related to awareness and prevention of suicide, problem gaming, and gambling • Responsible for researching and developing creative content for both digital and print media • Develop and maintain an annual communication calendar focusing digital media around relevant topic areas related to suicide prevention, gaming/gambling, and wellness. Each month will have a different focus area and content will be presented at least one month out for organizational review and approval • Responsible for content creation to include a minimum of three posts per week on digital platforms, a monthly newsletter, and print materials (as needed) from time of award through June 30, 2026 • Produce high-quality creative materials: videos, PSAs, banners, audio, and educational materials • Manges all content developed for suicide prevention and problem gambling prevention • Organize and maintain a shareable content library (posts, graphics, videos, infographics, etc.) • Develop templates and style guidelines to ensure brand consistency • Research and create content highlighting the risk factors and correlation between suicidality and problem gaming, and gambling B. Campaigns & Community Engagement • Plan, promote, and coordinate suicide prevention awareness campaigns and mental health awareness campaigns and community broad-based educational opportunities (e.g. webinars, conferences) • Ensure event promotion, cross-posting on platforms and organization social media pages, and digital flyer integration into all marketing strategies • Provide guidance on crisis communication, sensitive messaging, and risk management. C. Social Media & Digital Strategy • Manage two social media accounts (Facebook and Instagram), build a strategic presence, and create and post content tailored to the audience identified by the organization. • Collaborate with Regional Administrator and Media Consultants, as needed and applicable, for media placement and media buys • Schedule posts and campaigns using content-management tools • Use data and analytics to optimize campaigns and track reach, engagement, and conversions D. Reporting & Communication • Attend regular check-ins with RBHA leadership • Track and report on social media metrics, newsletter engagement, website analytics, and overall campaign performance monthly • Deliver an end-of-year report summarizing activities, outcomes, and recommendations
