Specifications include, but are not limited to: Develop an overall public relations strategy.
Develop and distribute press releases to a wide range of targeted
digital and print media outlets and media relations.
Monitoring of press coverage and story placements.
Assistance with conference event planning and media events.
Develop overall social media strategy and identify ways to integrate
social media outreach into overall communications.
Develop content calendars, including graphic or video elements,
copy prints or specific content, and recommendations on persona or
Monitoring and maintenance of social media channels and/or
training of program staff on how to update and maintain content on
social media channels.