The Vermont Department of Tourism and Marketing (hereinafter the “State”) intends to establish contracts with one or more companies that can develop a Tourism Brand Identity Platform specific to Vermont. The State is seeking proposals to develop a conceptual brand mark that will serve as visual identification of Vermont as a tourism destination, separate and distinct from the overall State of Vermont brand, often referred to as the “Moon over Mountains” logo (the example on the top left of the VermontVacation.com website of the horizontal version). The “Moon over Mountains” logo has been used by the Vermont Department of Tourism and Marketing in the past as both an identifier for the actual organization, as well as for Vermont as a tourism destination. With this brand identity project, the State wishes to create a separate ‘consumer’ brand to encourage visitation to Vermont.
