Specifications include, but are not limited to: Service to provide analysis of communications needs and both functional and graphic design for new and redesigned Websites following all relevant State of Vermont Policies, Standards and Guidelines. The following are characteristics of this service category: 1. Analysis Provide expert guidance in developing a communications strategy for individual state websites taking into account the objectives of the site owner and the State as a whole. Assist the Website owner in understanding how users will interact with the site. Identifying what design decisions will best promote these objectives.2. Website Design Work with the Website owner to design a fully realized Website including: Identify content either through advising on the collection of new materials or identifying materials already extant on a legacy Website.Organize the content into a complete taxonomy.