Through a robust and inclusive planning process in collaboration with our community, the selected firm will: establish baseline demographic data for our park users, and set ambitious goals related to having our engagement data reflect our community's overall demographics; identify a slate of short and longer term goals to strategically improve the City’s park system over the next three to five years; develop conceptual site diagrams/plans for each of our major park/open space parcels, with a focus on connectivity and accessibility (parking, access paths, signage, etc.); Identify how the proposed goals and designs work towards implementation of the update Master Plan; Identify possible funding mechanisms to implement the Parks and Open Space Master Plan; and, establish various metrics and benchmarks against which we would measure future progress and success (including use of existing tools like ParkServ and Parkology).