Specifications include, but are not limited to: Contractor will provide such services as follows: A. Creative/Design and Copywriting for Advertising and Collateral Material: The Contractor will provide regular and ongoing creative and graphic design work for print and electronic media. Creative design work across marketing programs must be coordinated to maximize the strongest possible State of Vermont image/brand identity within individually targeted campaigns and to leverage cooperative opportunities, while maintaining a focus on the specific message and target of the department. Under direction from the State, the Contractor will develop and implement creative concepts for promotional campaigns including collateral materials, with an eye toward impact, efficiency, and protection of State rights in the use of promotional designs and standards. Creative design services to develop collateral packages for the departments individual targeted promotional campaigns will be required. The Contractors creative design services will follow defined and communicated State brand guidelines for relevant department targeted promotional campaigns. B. Public Relations/Public Information/Media Relations: The Contractor will work in close coordination with department communication specialists in providing public relations and media relations services. The Contractor may represent the State of Vermont to the media through the provision of one or more of the following services as requested by the State including, but not limited to: Press Releases, Press Kits, Newsletters/Public Communications, Public Outreach. E. Website Design/Online Promotion: Website and online services must be coordinated with the state entitys IT staff, Department of Information and Innovation, and/or IT vendors as applicable. Any work performed on state websites must comply with marketing, web, and IT policies and standards. This contract will not involve web site coding. Web services may include: i. planning and strategy development ii. content development & formatting iii. storyboarding / mapping and information architecture iv. graphic design v. copywriting
