Specifications include, but are not limited to: This request for proposal is for marketing and communications services in designing, producing, and launching the Efficiency Vermont Efficient Lighting promotional campaign. The services must include the following functional areas*: 1. Creative strategy, concepting, and campaign development. This includes the development of a minimum of three campaign concepts for VEICs consideration and approval and development of an integrated tactical plan for how the campaign will come to life across multiple channels and forms of media. 2. Creative execution and production across many forms of media, including retail pointof-purchase, events and display, social and digital, TV and video, radio, print, and others to be determined. Services include, but are not limited to, copywriting, graphic design and production (original and resizing), digital development, radio production, and video production. 3. Project management, including the creation of schedules and management to deadlines.
