Specifications include, but are not limited to: Our goal is to enter into a collaboration with a proactive social media vendor that will work closely with our in-house Social Media Strategist to generate brand affinity and high-performing results on social media. We seek an agency that prides itself on being a leader and collaborator in an ever-changing social media world; one that is a key provider on the latest social media trends, notably in the travel and tourism space, and takes initiative on critical and innovative solutions for our strategy. In addition to industry knowledge, possessing product knowledge and passion for Utah as a travel destination is key for a successful relationship with our in-house team and social community. Our ideal agency also demonstrates award-worthy expertise and historical success in areas like social media content creation, advertising, analytics, community management, and influencer/ambassador engagement.