Specifications include, but are not limited to: The Vendor is required to have extensive state tourism office industry expertise and experience in the delivery of visitor volume, spending, and demographic information (i.e. expertise in Visitor Profile reporting). The awarded vendor will be expected to provide the UOT with visitor profile information such as: Total volume of travelers and tourists, including U.S. Benchmark, Utah Competitors, Utah Resident, and Utah Non-resident, as well as leisure travelers, business travelers, overnight visitors and day trippers. Total spending by travelers and tourists, including U.S. benchmark, Utah Competitors, Utah resident, and Utah Non-resident, as well as leisure travel, business travel, overnight and day trip spending breakdowns. Additional detail regarding balance of trade (“export” and “import” comparisons). Desired demographic information including, but not limited to: Age of visitor Household Income Household size Children in household DMA of origin State of Origin Purpose of stay Length of stay Spending per person, and per day Expenditure breakout Repeat visitor Activity while here Mode of transportation to arrive while in market Trip timing (month, quarter trip started) Trip planning methods Trip satisfaction Distance of trip Accommodation type Etc. Desired calendar year visitation volume categories desired (but not limited to): Total volume Overnight Overnight Business Overnight Leisure Resident Non-resident Etc. Market share overview. Written analysis containing charts and graphs. A narrative report profiling the following: The Utah Visitor The whys behind visitation The understanding of the UOT’s spending and markets An insightful presentation of the UOT research program.