Specifications include, but are not limited to: The analysis will include a review of the current findings, as well as comparisons to past results.
Statistical procedures will be utilized in the analysis as necessary and may include regression,
correlation, factor analysis and perceptual mapping ; Screening questions – in the past we have had questions to screen respondents who
travel a minimum number of nights, or who travel for particular reasons, or who are the
primary travel decision makers.
Demographic questions ‐ basic demographic questions have asked information about the
gender of the respondent, income, education level.
Trip questions – we have traditionally asked respondents about frequency of travel, how
long they stay in certain locations, which locations they visit, motivations for visiting, with
whom they travel, what activities they pursue while in certain areas, etc.